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Sieka was previously at Bharti Airtel Africa Group Alliances as Financial Services Manager and prior to this, Director of Airtel Money Kenya. Sieka has a wealth of experience spanning over 8 years in Corporate and Channel development, Mobile commerce, Strategic planning, Marketing and Sales.

He started his career as a national director for AIESEC in South Africa (2002), and moved on to be the African director for AIESEC International based in The Netherlands gaining broad experience in resource mobilization and strategy development across the African Continent. He returned back to Kenya to work at Kencall a Business Processes Outsourcing company as the Business Unit Manager for American business, before joining Airtel Kenya then operating as Celtel.